Coming Soon - Our Story
Setting the "Standard of Truth"
in E-Commerce Fashion
Fashion for everyone, powered by technology, driven by empathy.
Experience a revolutionary shopping platform soon!
Our Mission: Fashion for Everyone
At PriMoha, we believe that style should never be a compromise and fit should never be a mystery. For too long, the apparel industry has relied on generic data, resulting in a "Fit Gap" where nearly 50% of shoppers struggle to find clothing that fits their unique body proportions. This disconnect has led to a crisis in confidence and a staggering 34.2% return rate across e-commerce. We are here to bridge that gap for EVERYONE — not just women — through Radical Empathy and Precision.
The PriMoha Difference: Beyond the Storefront
PriMoha is not just another marketplace; it is a tech-enabled vertical ecosystem built to serve India's underserved plus-size community. We recognise that "XL" can mean five different things across five different brands. To solve this, we have developed a proprietary Standardised Dual-Sizing System that maps every vendor's unique label to a universal PriMoha Standard based on indigenous Indian body measurements.
Trust Powered by Technology
We treat "Fit" as a data science problem. Our platform integrates cutting-edge AI Virtual Try-On (VTO) technology, allowing you to see exactly how a garment drapes on your specific silhouette before you ever click "buy". To ensure absolute certainty, we operate an in-house Quality Control (QC) fortress.
Join the Plus Size Tribe
We are building more than a shop; we are building a community founded on Trust, Fit, and Authenticity. Through our Photo Review System, we host a "body-of-evidence" library where you can see our clothes on real Indian women of all shapes and heights — not just airbrushed models.
At PriMoha, we don't just ask you to adjust to the clothes — we ensure the clothes are adjusted to you. Welcome to a future where you can finally find fits that you Love.
Return & Refund Policy
Our "Standard of Truth" Guarantee — At PriMoha, we don't just sell clothes; we guarantee fit. Because every garment undergoes a rigorous in-house physical measurement check.
Return Eligibility & Window
- 7-Day Window: Customers may initiate a return or exchange request within 7 days of the delivery date.
- Condition Requirement: The garment must be in its original, unworn, and unwashed condition with all original brand tags and price labels intact.
- Non-Returnable Items: Items with visible deodorant marks, stretching, fabric tears, or odours will be rejected during our secondary warehouse QC check.
The Return Process
- Photo-Mandatory Initiation: Customers must upload 1–3 photos showing the product and its attached tags via the PriMoha app to initiate a return.
- Reverse Pickup: Once approved, our logistics partner will schedule a reverse pickup within 48–72 hours.
- Warehouse Verification: Every returned item is physically re-inspected at our fulfilment centre. Approved returns will trigger an immediate refund.
Refunds
- Refund Timelines: Refunds are processed within 3–5 business days after the item passes warehouse inspection.
- Refund Options: You may choose a refund to your original payment mode or opt for PriMoha Store Credit.
Terms & Conditions
Standardised Sizing & Product Accuracy
PriMoha operates a proprietary Dual-Sizing System. All products are mapped from individual vendor labels to a universal PriMoha Standard based on indigenous Indian anthropometric data. While we physically measure most garments to ensure they match our master size chart (±2 cm tolerance), slight variations may occur due to fabric stretch or drape.
AI Virtual Try-On (VTO)
Our VTO tool provides a realistic visual simulation of how fabrics drape on diverse Indian body shapes. Please note that AI-generated images are for visualisation purposes and may vary slightly from physical reality based on the user's photo quality and lighting.
Loyalty Programme & User Conduct
- Points Accrual: Points are awarded for purchases, photo reviews, and No-Return behaviour.
- UGC Rights: By posting photos in our review section, users grant PriMoha the right to use these images for community fit-guidance purposes.
Customer Support & Contact
For all enquiries related to fit, orders, or technical issues, please contact our team:
Kharadi, Dukirkline,
Pune City, Pune 411014